CHAPTER 14
HOW DO PEOPLE BECOME MEDIA LITERATE?
Learning Outcomes
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Consider how media professionals and amateur creators activate media literacy competencies through creatingmedia that provokes active interpretation, dialogue, and discussion
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Understand why media literacy is a expanded conceptualization of literacy that is relevant to education at all levels
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Examine how media literacy changes in response to changes in technology, culture, and society
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Appreciate how media literacy education supports public,health and global citizenship
People develop intellectual curiosity by asking critical questions
and creating media, in and out of school
MEDIA LITERACY LEARNING MODEL
KEY IDEAS FROM CHAPTER 14​​​​​​
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Media literacy changes in response to changes in technology, culture, and society Educational, institutional, and legislative actions have all contributed to the rise of media literacy over the past 100 years. In the future, there is no doubt that the changing uses of digital media and technology will continue to reshape media literacy education\
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Media literacy educators are highly responsive to cultural changes that are rapidly shaping the use of media, technology, and popular culture but they work within schools and educational institutions that are risk-averse and slow to change. They give students choices about what to read, view, and learn, and value their critical autonomy. But because some media literacy teaching methods can be non-traditional, educators engage in strategic risk-taking to meet the needs of learners.
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Young children can gain confidence as independent learners and build habits of critically analyzing and evaluating all kinds of messages, aware that they are actively interpreting everything they read, view, and use. But creating media requires the practice of messy engagement that occurs when students use both their popular culture knowledge and their creative media production skills.
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The nature of reading is changing reading on digital devices creates different reading strategies. Although reading is not on the decline, some people worry that the increasing centrality of screen reading will diminish or erode deep reading, literary reading, and empathic reading. But not all media literacy educators conceptualize analyzing media as an expanded reading practice. Those who emphasize critical media literacy see it as focused more on issues of identity, representation, and power relationships.
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Media literacy education supports public health and global citizenship as students wrestle with difficult ethical issues about how truth is understood and who has the authority to claim it. Analyzing science and history textbooks and source materials help students learn how media reflect and challenge certain cultural myths and values.
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Media literacy is responsive to an epistemological crisis brought on by an onslaught of polarized information from multiple sources in the context of a highly centralized group of digital platforms that now control how people access informative, entertaining, and persuasive media.
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As false and intentionally misleading information has become a weapon for destabilizing societies, global media literacy in on the rise with support from platforms like Google and Facebook who have supported media literacy initiatives so that consumers can better navigate the increased range of quality and choice of media content.
I'M AN ORIGINAL CATCHPHRASE
Conduct an Interview
How do educators and learners in your community understand the value of media literacy education? Working individually or with a partner, interview someone who has experience in either media or education: this might be a former teacher, a librarian, a local journalist, graphic designer, YouTuber, musician, or someone else.
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Create a list of five questions to ask before you conduct the interview, using some of the concepts from this chapter to guide your inquiry. Listen carefully to each answer and ask a follow-up question that deepens the quality of the information you receive. Use your cell phone voice recorder to make a simple recording and if you like, add an opening introduction with music, transitions in between the questions, and a thoughtful conclusion. Upload your audio or video recording and use the #MLAction hashtag to share your work with a global community of media literacy learners.
REFLECT ON THE 7 GREAT DEBATES
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What is your opinion on the “great debates” of media literacy education? Consider one or more of the great debates of media literacy below and provide your point of view using
reasoning and evidence.
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1. Should media literacy be designed to protect students from negative media influence?
2. Should media production be an essential element of media literacy education?
3. Should media literacy focus on popular culture texts?
4. Should media literacy have a more explicit political and ideological agenda?
5. Should media literacy concentrate on reaching students in formal public educational environments or work instead with people outside of school?
6. Should media literacy be a specialist subject or integrated into existing curriculum?
7. Should media literacy be supported financially by media and technology businesses?
After you identify the question you are addressing, share your thoughts in a brief oral presentation. You can also view and respond to comments of other people who have offered thoughtful reflections on the great debates in media literacy education. You can even pose new questions needed to advance the future of media literacy education.
ADVOCATE FOR MEDIA LITERACY EDUCATION ​
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​​​Visit the Media Literacy Now website and learn about the state policies for media literacy education where you live. Then write an email to the school superintendent or high school principal in your community. Using what you learned from this chapter and your life experience, take a position on how media literacy education could be implemented in the school district.
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LEN MASTERMAN
Learn more about how Len Masterman influenced media literacy educators, researchers & activists
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"I am not interested in the slightest in students replicating the views of their teachers (though this is precisely what is aimed for in many other subjects). What I have advocated over my professional lifetime is the importance of students’ developing their own critical autonomy, by having access to a wide range of critical questions to which they will have to provide their own answers. Media education is nothing if it is not an education for life."
--Len Masterman, 2010